Privacy Policy

What's Biting Today ("we," "us," or "our") operates the website at https://whatsbitingtoday.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using the site, you agree to the practices described here.

1. Information We Collect

Information You Provide

If you submit your email address through any form on this site (such as a newsletter signup or contact form), we collect and store that email address. You are never required to provide personal information to browse or use the site.

Information Collected Automatically

When you visit the site, we and our third-party service providers automatically collect certain technical information, including:

• IP address (used for rate limiting and abuse prevention)
• Browser type, operating system, and device type
• Pages visited, time spent on pages, and referring URLs
• General geographic location derived from IP address (city/region level)

This information is collected through cookies and similar technologies, including Google Analytics (see Section 3).

2. How We Use Your Information

We use the information we collect to:

• Operate and improve the site and its content
• Send you emails you have opted into (such as fishing report updates or newsletters), if you provided your email address
• Analyze how visitors use the site to improve content and user experience
• Detect and prevent abuse, spam, or unauthorized access
• Comply with applicable legal obligations

We do not sell your personal information to third parties. We do not use your information for automated decision-making or profiling that produces legal effects.

3. Third-Party Services

Google Analytics

We use Google Analytics to understand how visitors use the site. Google Analytics collects usage data via cookies and may transfer data to Google's servers in the United States. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Google AdSense

We display advertisements served by Google AdSense. Google may use cookies to serve ads based on your prior visits to this site and other websites. You can opt out of personalized advertising at google.com/settings/ads.

Amazon Associates

What's Biting Today participates in the Amazon Services LLC Associates Program, an affiliate advertising program. When you click an Amazon link on this site and make a purchase, we may earn a commission at no additional cost to you. Amazon may collect data about your visit through cookies. See Amazon's Privacy Notice for details.

Cloudflare

This site is hosted on Cloudflare Pages. Cloudflare may process your IP address and request metadata to provide security and performance services. See Cloudflare's Privacy Policy for details.

4. Cookies

We use cookies and similar tracking technologies. Cookies are small text files stored on your device. We use them to:

• Analyze site traffic via Google Analytics
• Serve relevant advertisements via Google AdSense
• Enable affiliate tracking via Amazon Associates

You can control cookies through your browser settings. Disabling cookies may affect certain site functionality.

5. Email Communications

If you provide your email address, we will only send you the type of communication you signed up for (e.g., fishing report updates, site news). Each email will include an unsubscribe link. We will honor unsubscribe requests promptly. We do not share your email address with third parties for their own marketing purposes.

6. Data Retention

We retain email addresses and associated contact information for as long as you remain subscribed or until you request deletion. Analytics data is retained per the default Google Analytics retention settings (26 months). Server logs are retained for up to 90 days.

7. Your Rights

Depending on your location, you may have rights including:

• Access: request a copy of personal information we hold about you
• Correction: request correction of inaccurate information
• Deletion: request deletion of your personal information
• Opt-out: unsubscribe from email communications at any time

To exercise any of these rights, contact us at privacy@whatsbitingtoday.com.

8. Children's Privacy

This site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

10. Contact

For questions about this Privacy Policy or to exercise your rights, contact us at:
privacy@whatsbitingtoday.com